Is Social Networking an Effective Marketing Tool Essay Example for Free

Is Social Networking an Effective Marketing Tool Essay Marketing Strategies Many businesses have started to incorporate market strategies as a way of increasing profitability. Small business can create market strategies to target their market more effectively and have a competitive edge over competition. Lyndon Simkin, (2000) stated â€Å"If the â€Å"right† opportunities are pursued, customers are properly probed, the â€Å"right† customers targeted with a marketing proposition designed to give a business an edge over its rivals, it is highly likely that customers will be satisfied, market share will rise in core target markets and profitability will accordingly support a viable future. † Having a strategy in place will allow you to set objectives such as increasing your share of the market that your business currently is in. Market strategies for small businesses are to develop the growth of the company. Analysing you target market and introducing a way in which you can target this market. The following are how marketing strategy allows business to set objectives Current product/current market Market penetration is a strategy of increasing your share of existing markets. You might achieve this by raising customers awareness of your products and services or finding new customers. Current product/new market Market development is a strategy of finding and entering new markets with your current product or service range. The new market could be a new region, a new country or a new segment of the market. New product/current market Product development is a strategy for enhancing benefits you deliver to customers by improving your existing products and services or developing new ones. New product/new market Diversification is a strategy that usually carries high costs and high risks. It often requires firms to adopt new ways of doing business and so has consequences far beyond simply offering new products/services in a new market. It is therefore usually a strategy to be adopted when other options are not feasible. http://www.is4profit.com/business-advice/sales-marketing/marketing-strategy.html Marketing Tools Online There are many marketing tools available for businesses to use and utilising the best one to fully create brand awareness for your product is vital. Geoffrey J. Simmons, (2007) realises â€Å"Companies are finding that they are having to redefine their marketing and branding strategies due to the unique characteristics of the internet and its capacity to change old rules.†. Due to the growth of users using internet, marketing tools have been developed so that businesses can market their products online. Marketing online has been as an important way for business to create brand awareness and target customers effectively. Online advertisement is now seen as the most effective way of marketing therefore many different ways have been introduced to advertise on the internet. Amalesh Sharma, (2011) stated â€Å"The development of data intensive instruments, transformation of societal and relationship management, optimization of Search engine marketing, exclusive networking and other online resources are eliminating the traditional form of marketing.† Search Engine Optimization Marketing Search engines are seen as essential way of companies to be seen by potential customers. Kristin Kennedy, Bonnie Brayton Kennedy, (2008) stated â€Å"The key to being found by the right people at the right time lies with search engines. There are essentially two ways a customer will find a business site via a search engine, through an organic or a pay-per-click (PPC) listing.† Using a search engine you are allowing yourself to be found new customers but search engines don’t offer differentiation so many of your competitors can be listed alongside you therefore not giving your business the competitive edge. Search engine optimization can be a less effective way for small business as it is marketed alongside big companies which was found out by Kristin Kennedy, Bonnie Brayton Kennedy, (2008) they stated a â€Å"small manufacturer of gold jewelry will probably not get top billing over Tiffanys on the organic list, unless they spend a significant amount of time and money o n developing their web site design and advertising.† E-mail Marketing Small businesses have been using email marketing as a way of marketing their products and reaching out to the target market. Anita Jackson, Ray DeCormier,stated â€Å"E-mail offers a promising tool to enhance brand loyalty as it helps marketers keep in touch with their customers on a regular basis at low cost.† Small businesses are using this method to create and reach out to their target market. Using this mthod to market their business and product to create more brand awareness. http://www.emeraldinsight.com/journals.htm?issn=0263-4503volume=17issue=3articleid=854456show=html http://www.emeraldinsight.com/journals.htm?issn=1061-0421volume=13issue=7articleid=857868show=html http://www.emeraldinsight.com/journals.htm?issn=1751-5637volume=12issue=4articleid=1937676show=html Do you feel other ways of online marketing would benefit your company more? http://www.emeraldinsight.com/journals.htm?issn=0263-4503volume=18issue=3articleid=854495show=html ) Lyndon Simkin, (2000) (http://www.emeraldinsight.com/journals.htm?issn=0263-4503volume=25issue=6articleid=1628110show=html#idb72) Geoffrey J. Simmons, (2007) .†( http://www.emeraldinsight.com/journals.htm?issn=1751-5637volume=12issue=4articleid=1937676show=html ). Amalesh Sharma, (2011) Kristin Kennedy, Bonnie Brayton Kennedy, (2008) (http://www.emeraldinsight.com/journals.htm?issn=0140-9174volume=31issue=10articleid=1746719show=html)

A White Lie in the Heart of Darkness Essay -- Essays Papers

A White Lie in the Heart of Darkness â€Å"He cried in a whisper at some image, at some vision, – he cried out twice, a cry that was no more than a breath – ‘The horror! The horror!’† (Conrad, Heart of Darkness, pg112)1. After returning to Brussels, Marlow pays a visit to Kurtz’ intended and brings these final words of Kurtz with him. When asked to reveal Kurtz’ last declaration, Marlow offers this: â€Å"‘The last word he pronounced was – your name.’† (Heart, pg123). He lies. In this situation, with the possibility existing of inflicting severe emotional damage on an already grieving soul, should Marlow have lied? Of course, the answer is neither simple nor short, and depends heavily on who is asked. The most relevant perspective naturally comes from Marlow himself. Marlow makes his feelings about lying clear early in his adventure. â€Å"You know I hate, detest, and can’t bear a lie, not because I am straighter than the rest of us, but simply because it appals me. There is a taint of death, a flavour of mortality in lies, – which is exactly what I hate and detest in the world – what I want to forget. It makes me miserable and sick†¦Ã¢â‚¬  (Heart, pp49-50). Marlow doesn’t hold much back here. He believes that lies are what is wrong with the world. That said, it seems that a third-person Marlow would severely disapprove of his actions, and would believe that he should have told the truth. This become s even more evident after a glance at Marlow’s reaction after he does lie. â€Å"It seemed to me that the house would collapse before I could escape, that the heavens would fall upon my head.† (Heart, pg123). Marlow obviously sees his actions as in err, and is waiting for his punishment from above. ... ...(see Sources). 2 This quote, and all other quotes from Immanuel Kant’s article, On the Supposed Right to Lie because of Philanthropic Concerns, comes from the third edition of the James. W. Ellington translation. The citation numbers follow from the section numbers in that edition (see Sources). Sources Conrad, Joseph. Heart of Darkness. London: Penguin Books, 1995. Hume, David. A Treatise of Human Nature. Oxford: Clarendon Press, 1978. Kant, Immanuel. Grounding for the Metaphysics of Morals (Grundlegung zur Metaphysik der Sitten). Translated by James W. Ellington. Cambridge: Hackett Publishing Company, Inc., 1993. Kant, Immanuel. â€Å"On the Supposed Right to Lie because of Philanthropic Concerns† (â€Å"Uber ein vermeintes Recht aus Menschenliebe zu lugen†). Translated by James W. Ellington. Cambridge: Hackett Publishing Company, Inc., 1993.

Let America be America again analysis

In Langston Hughes poem â€Å"Let America be America Again† he talks about how America should return to the way that it was perceived to be in the dreams before America was truly America. Throughout the poem he uses various methods to evoke the patriotic images and dreams that he feels America should and will eventually be. Hughes states that America is supposed to be a place of equality for everyone including both white and colored people. During this period in time though there was not equality for everyone.Hughes talks about an America where both whites and colored people will have equality in all aspects socially, politically, and economically. What Hughes is saying is that both whites and colored people should be treated equally when looking for job opportunities, at the voting booths, and in public society itself. Langston Hughes thoughts of what America should be during this current state are relevant in the way that they refer to all people being treated equally and ho w in Americas currents state equality is greatly needed.To continue on Langston Hughes talks about what the American Dream is and who conceived it. The American dream was the dream of a land where there would be complete peace and equality. This dream was conceived by all the people who came over to this land to build America from the ground up; these people would be known as the first Americans. The dream of building a country from the ground up that would be both peaceful and have equality for everyone was an extremely daring task for these people. This is because they had to turn on their own previous countries and declare their own independence.The first Americans saw this as a very important thing to do if they were going to build America to be the country of equality that they dreamed of. Furthermore, there were also some people who distorted the American dream by searching for their own personal success. The people that distorted the American dream would be the slave owning A mericans themselves. They did not create slavery just with the intentions of having colored people as personal helpers, it was more towards gaining success in large corporations and companies.The more slaves you could have the more products your company would be able to produce, and during Americas current growing state a variety of products were needed in high demand. Therefore the American dream was distorted by the Americans whom were slave owners. Large corporations and companies like tobacco and cotton plantations also contributed to the building of America. It’s not the companies or corporations themselves that just contributed to the building of America but the people who worked for them. This would include all white, colored, and slave workers.The ways that these companies are not free is due to the fact that some of them use slaves and discriminated against colored people during this time. If companies within America are not treating people equally, then America is n ot seen as a country of equality and freedom. Langston Hughes also shows us his mood throughout the poem while he is explaining his thoughts. Hughes mood would be one of anger and resentment because America is not turning out to be the land that it was promised to be, or the land that many people dream of for him.Hughes keeps this mood from the begging of the poem to the end of the poem in hopes that he will get his point across to the rest of America. His goal by writing this poem the way he did was mainly to express his ideas of how he feels America should be currently. Those ideas are not real for many people in America during this time due to their race, economic situation, or where they were raised. This poem is relevant to today because there is still some discrimination in our county, but the amount or intensity of this has greatly decreased over the years.It is also relevant in the way that it refers to our country being a free county. The American dream has also changed thr oughout America’s history because during different time periods our countries goals have changed. For example at the begging of America our goal was to create a land of equality and peace, but then shortly after many people were taken over by greed and changed their goals for personal success and making money. These would be the white exploiters who could also be recognized as slave owners or discriminators, and the exploited would be the minority of colored  people and slaves.What we could change to fit today’s society would be to get rid of the level of discrimination that there was during this time in history, as well as abolish slavery completely. No the dream is not still viable because Langston Hughes dreams were for equality and for the people to be protected equally under the same laws and law enforcement. In the end it’s truly up to everyones individual self to live their lives, due to the fact that America does not completely control our lives.

The Scientific Possibilities of Time Travel

Stories regarding travel into the past and the future have long captured our imagination, but the question of whether time travel is possible is a thorny one that gets right to the heart of understanding what physicists mean when they use the word time.   Modern physics teaches us that time is one of the most mysterious aspects of our universe, though it may at first seem straightforward. Einstein revolutionized our understanding of the concept, but even with this revised understanding, some scientists still ponder the question of whether or not ​time actually exists or whether it is a mere stubbornly persistent illusion (as Einstein once called it). Whatever time is, though, physicists (and fiction writers) have found some interesting ways to manipulate it to consider traversing it in unorthodox ways. Time and Relativity Though referenced in H.G. Wells The Time Machine (1895), the actual science of time travel didnt come into being until well into the twentieth century, as a side-effect of Albert Einsteins theory of general relativity (developed in 1915). Relativity describes the physical fabric of the universe in terms of a 4-dimensional spacetime, which includes three spatial dimensions (up/down, left/right, and front/back) along with one time dimension. Under this theory, which has been proven by numerous experiments over the last century, gravity is a result of the bending of this spacetime in response to the presence of matter. In other words, given a certain configuration of matter, the actual spacetime fabric of the universe can be altered in significant ways. One of the amazing consequences of relativity is that movement can result in a difference in the way time passes, a process known as time dilation. This is most dramatically manifested in the classic Twin Paradox. In this method of time travel, you can move into the future faster than normal, but theres not really any way back. (Theres a slight exception, but more on that later in the article.) Early Time Travel In 1937, Scottish physicist W. J. van Stockum first applied general relativity in a way that opened the door for time travel. By applying the equation of general relativity to a situation with an infinitely long, extremely dense rotating cylinder (kind of like an endless barbershop pole). The rotation of such a massive object actually creates a phenomenon known as frame dragging, which is that it actually drags spacetime along with it. Van Stockum found that in this situation, you could create a path in 4-dimensional spacetime which began and ended at the same point - something called a closed timelike curve - which is the physical result that allows time travel. You can set off in a space ship and travel a path which brings you back to the exact same moment you started out at. Though an intriguing result, this was a fairly contrived situation, so there wasnt really much concern about it taking place. A new interpretation was about to come along, however, which was much more controversial. In 1949, the mathematician Kurt Godel - a friend of Einsteins and a colleague at Princeton Universitys Institute for Advanced Study - decided to tackle a situation where the whole universe is rotating. In Godels solutions, time travel was actually allowed by the equations if the universe were rotating. A rotating universe could itself function as a time machine. Now, if the universe were rotating, there would be ways to detect it (light beams would bend, for example, if the whole universe were rotating), and so far the evidence is overwhelmingly strong that there is no sort of universal rotation. So again, time travel is ruled out by this particular set of results. But the fact is that things in the universe do rotate, and that again opens up the possibility. Time Travel and Black Holes In 1963, New Zealand mathematician Roy Kerr used the field equations to analyze a rotating black hole, called a Kerr black hole, and found that the results allowed a path through a wormhole in the black hole, missing the singularity at the center, and make it out the other end. This scenario also allows for closed timelike curves, as theoretical physicist Kip Thorne realized years later. In the early 1980s, while Carl Sagan worked on his 1985 novel Contact, he approached Kip Thorne with a question about the physics of time travel, which inspired Thorne to examine the concept of using a black hole as a means of time travel. Together with the physicist Sung-Won Kim, Thorne realized that you could (in theory) have a black hole with a wormhole connecting it to another point in space held open by some form of negative energy. But just because you have a wormhole doesnt mean that you have a time machine. Now, lets assume that you could move one end of the wormhole (the movable end). You place the movable end on a spaceship, shooting it off into space at nearly the speed of light. Time dilation kicks in, and the time experienced by the movable end is much less than the time experienced by the fixed end. Lets assume that you move the movable end 5,000 years into the future of the Earth, but the movable end only ages 5 years. So you leave in 2010 AD, say, and arrive in 7010 AD. However, if you travel through the movable end, you will actually pop out of the fixed end in 2015 AD (since 5 years have passed back on Earth). What? How does this work? Well, the fact is that the two ends of the wormhole are connected. No matter how far apart they are, in spacetime, theyre still basically near each other. Since the movable end is only five years older than when it left, going through it will send you back to the related point on the fixed wormhole. And if someone from 2015 AD Earth steps through the fixed wormhole, theyd come out in 7010 AD from the movable wormhole. (If someone stepped through the wormhole in 2012 AD, theyd end up on the spaceship somewhere in the middle of the trip and so on.) Though this is the most physically reasonable description of a time machine, there are still problems. No one knows if wormholes or negative energy exist, nor how to put them together in this way if they do exist. But it is (in theory) possible.